Mountain Dew
Dew Epic
➔ Did you know that Mountain Dew is a very extreme beverage? Probably…but how extreme? Like, air born ATV transforming into a skateboarder and grinding a ledge of a pool — extreme?
Yeeup!
Being Dew dabblers ourselves, we were stoked to strap in and launch headfirst into the Mountain Dew-niverse with custom design, animatics, and keys + tweens for days.
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/b73537f2-dbec-472f-802d-cc71ae781d5d_rw_1200.gif?h=8bd0ae5a81c4883f0f3f753ae1ba5df7)
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/8fe723b3-5e73-44eb-912a-b2c98fe4c387_rw_1920.jpg?h=f3a8839a8298aa0f01bac0119ab548f2)
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/4e068d33-26c4-4123-a604-01a7f172a807_rw_1200.gif?h=5bae2b8cc781f2e541c9f0ce8abfb20b)
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/0a1df96d-55e2-4474-9ec3-77be80ac404d_rw_1920.jpg?h=5d8fc3fa856dddeda7be624baaba2c70)
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/f8bf8100-e873-40ac-a4d6-1bcc3b0a9f9b_rw_1200.gif?h=008d92b77ad3e73a3838c2ad76331c94)
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/b8b84fe1-df8a-417d-ae69-2ec7e3b6ce28_rw_1920.jpg?h=4463f33f3537a716dd0565acf0d58697)
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/5e1baf84-682f-483d-94d9-7bb91fe70c44_rw_1200.gif?h=af40bd3a7c2eaa7158f8400e482fc3f7)
Animation Process
➔ Animatics were established first to give a sense of how the character and the camera would work together. Action packed shots were a priority across the piece, so it was important for step one to bring the heat. After locking those in, one step at a time, we went from rough pencils all the way to cleanup.
2D + 3D
➔ Building a custom 3d bottle allowed us to show the product off radically for “chug shots”. To tie the look of the bottle into the rest of the environment, we developed a custom toon-shader that had interactive highlights and shadows. To top it off, the addition of simulated condensation allowed for maximum refreshment factor. Gnarly.
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/0c53cf52-8ae9-4a57-a942-b620033baf60_rw_1200.gif?h=6cd026f55ec826f2a48a9ee88f3f43be)
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/cd529d07-796f-4973-a150-79f46125a071_rw_1200.gif?h=42c85f42815f641c3ae1f700c9eecbc7)
Character Development
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/d3e20ea1-8496-4136-a9ac-101f209055f6_rw_1920.png?h=80ddd566e9c3d15e0bb97f795e81d4dc)
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/e9c7d834-e6c8-4fe0-a97c-6826c0362e55_rw_1920.jpg?h=16cb4e8e7b7034bf19fa6a33cd6b9668)
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/73a0582c-94a2-42cf-9c6f-3159de7974fc_rw_3840.png?h=0bae7eee7f5a4fc59a45d6d28cd8d432)
Role: Creative Director
➔ Full credits @ Hue+Cry