Rakuten
Golden State Warriors
➔ Rakuten partnered with H+C to create a bespoke motion package to play on dozens of screens at the Chase Center during Golden State Warriors games. Not only did we make their brand move, but more importantly - we helped define the look of their sports marketing going forward.
So if you go to a game, please enjoy our sexy animations between Steph Curry jumpers.
THE WHOLE PACKAGE
➔ Rakuten’s brand is well established - but lacks the necessary swagger to make it pop in an NBA arena. We gave it that flair by refining the color palette, adding some well-placed CG elements, and turning their motion language up to 10.
We then applied that aesthetic to 20+ bespoke screens throughout the arena with different messaging, placements, and aspect ratios.
Role: Creative Director
➔ Full credits at Hue+Cry