Rakuten
Golden State Warriors
➔ Rakuten partnered with H+C to create a bespoke motion package to play on dozens of screens at the Chase Center during Golden State Warriors games. Not only did we make their brand move, but more importantly - we helped define the look of their sports marketing going forward.
So if you go to a game, please enjoy our sexy animations between Steph Curry jumpers.
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/c59523b5-3b4b-44bc-812c-786829620caa_rw_1920.jpg?h=dee54531b66839d4cb853201f9977da8)
THE WHOLE PACKAGE
➔ Rakuten’s brand is well established - but lacks the necessary swagger to make it pop in an NBA arena. We gave it that flair by refining the color palette, adding some well-placed CG elements, and turning their motion language up to 10.
We then applied that aesthetic to 20+ bespoke screens throughout the arena with different messaging, placements, and aspect ratios.
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/1e5ac968-7aba-49d9-a813-5418db1e95c5_rw_600.gif?h=26ee0307429d51116ba09b0113d15e7e)
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/b3c04c71-0991-4d78-99de-b52fc2f69e73_rw_600.gif?h=981a9dcfdf836c1bfe9aafdd01e4b025)
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/01408efa-870f-4602-92b2-ad310c037468_rw_600.gif?h=33c73b27920b02ea4a34117902ef7d11)
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/5b9bf20c-b8a0-4532-b11d-4db66d7c8cc6_rw_600.gif?h=af60bdb8b62c8a3ae492b2eb63ed66a1)
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/f51f16f1-f238-43e1-b569-5d1447405c79_rw_600.gif?h=9cd47114216fdaffe51227eb912c4cb5)
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/e55f278e-f2e2-447a-8b84-55a81aabaf90_rw_600.gif?h=50213a56d3282dcf3d4dd90ab6cd99f9)
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/cb11ea83-4fca-49da-be29-0fd04e215b07_rw_1920.jpg?h=216fa27c00e6df6c9f6ed67d8a00ea86)
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/bcf285c9-64b4-4847-91ca-67ae7af35b0a_rw_1920.jpg?h=50ee40a28a486c8b3417b034dec08704)
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/ad2dcea3-e8cd-41f8-98a5-595117ad2ce1_rw_1920.jpg?h=7a789527994657dd12355cac4e805a41)
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/186e5888-d73d-49b8-8692-35ea48bb0e20_rw_1920.jpg?h=dbe00c420fcb842df545579a4c1f39e4)
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/499d719f-ded6-4a7b-86bd-3996d6141ab8_rw_1920.jpg?h=1fdeb36855beed703427214f3f6e6144)
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/80437213-20ce-4462-b7a5-f470ae8c9532_rw_1920.jpg?h=d2bfa77625c4def4f2b4b0d538ca5a10)
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/cd559564-1ece-46a9-81cc-9239d095abad_rw_1920.jpg?h=fbef32e5fadbecec3b7cf78791baf1af)
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/319d846e-6962-40c1-9fdf-347efc8ef2ec_rw_1920.jpg?h=036671b5e892fc9df0d81a913ca4a836)
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/9ec4fc10-87d3-444d-9327-9ccd939b4915_rw_1920.jpg?h=7df241bf43ed96209d0c43a697fd6b08)
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/d7692016-b646-46ea-9449-f3697b9d3489_rw_1920.jpg?h=ba9929f8dcf8d6ebbaa4b80784e13a1b)
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/94bc5cf2-a3d5-4e70-b06d-6b40eedcb284_rw_3840.jpg?h=6fcbe22af40a78ffb2d4b890ae8a9fb2)
![](https://cdn.myportfolio.com/aa296f18b6c800ff74d88161abaaf7cf/f68ee83d-ea7d-4117-8fee-37ab69d5a90d_rw_1920.jpg?h=eaeb50f5334f5f6cc8fc2791918304db)
Role: Creative Director
➔ Full credits at Hue+Cry