We partnered with the fine folks of Energy BBDO to create this cast of quirky avocados for Wholly Guacamole.
Occasionally you can be graced by the avocado gods and be granted a flawless beauty. But just as often, they can bet too hard, too soft, too bruised, too mushy. These finicky characteristics made a great foundation for character designs.
For instance, Mushy Merideth was inspired by extremely soft avocados. That trait made for an overly sentimental character, that is a bit of an emotional (and physical) mess. What about those avocados that are very hard, like little bowling balls? They make for an unappealing snack AND a bad to the bone bossy gal named Serious Susan. You don’t want to eat her or get in her way. Seriously.
Concepting these characters from scratch and bringing them to life in CG was an absolute blast. We love them dearly.
The Gang
Deedee The Diva
Benny The Bruiser
Mushy Meredith
Stills
Animation Playblasts
Turntables
Character Design
Hair options
Additional Concept Art
Director: Matt Darnall
Executive Producer: Brian Smego
Producer: Kate Ryan
Production Coordinator: Umesh Chand
2D Lead: Andrew Pellicer
CG Lead: Henning Koczy & Steve Eisenmann
2D Artists: Andrew Pellicer & Andy Chang
3D Artists: Henning Koczy, Mari Chung, Steve Eisenmann, Hubert Wozniak, Andrez Aguayo, Riyad Hasan, Todd Dufour, Matt Sackley, Ross Scroble, Adam Carroll, Vittal Kuntla, Sudhir Verma, Nole Murphy, Lamarcus Harvey & Dustin Tarr, John Pozo & Alexandria Adams
Design: Jamie O'Hara, Tyler Scheitlin, Zach Landua, Adrian Navarro, Aran Quinn & Andrew Hague