We partnered with the fine folks of Energy BBDO to create this cast of quirky avocados for Wholly Guacamole.
Our mission was to highlight what a pain it can be to shop for that finicky fruit. Don't you hate it when you buy an avocado and it's too mushy or all bruised up? Or you have the opposite problem and it's never quite ready! And don't even get me started on making guacamole! That's for the birds!
Concepting these characters from scratch and bringing them to life in CG was an absolute blast. We love them dearly.
Role: Director, Character Design